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Data Analytics Methods for Marketing

Description

This course explores common analytics methods used by marketers. You’ll learn how to define a target audience using segmentation with K-means clustering. You’ll also explore how linear regression can help marketers plan and forecast. You’ll learn to evaluate the effectiveness of advertising using experiments as well as observational methods and you’ll explore methods to optimize your marketing mix; marketing mix modeling and attribution. Finally, you’ll learn to evaluate sales funnel shapes, visualize and optimize them.Read more.

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Career Relevance by Data Role

The techniques and tools covered in Data Analytics Methods for Marketing are most similar to the requirements found in Data Analyst job advertisements.

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Learning Sequence

Data Analytics Methods for Marketing is a part of one structured learning path.

Coursera
Meta

Professional Certificate | 6 Courses 7 Months

Meta Marketing Analytics