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Marketing Analytics

Learn how to use analytics to improve marketing resultsCompanies large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge – and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. In this course you will get the tools to measure the effectiveness of brand and customer assets, interpret regression analysis, calculate customer lifetime value, and design experiments as a way to evaluate and optimize marketing campaigns.


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What you’ll learn


From this learning opportunity you may acquire the skills sought by employers today. The most relevant technique in the educational opportunity that is frequently requested by companies is Data Analysis. The most in demand tool is Google Sheets. You will also learn about Decision Making Skills, a trait commonly requested in job maps.

Who will benefit?


Contrasting material from this learning opportunity with nearly 10,000 data-related job maps, we determine that those interested in Data Scientist roles would benefit the most.