Learn how to use analytics to improve marketing resultsCompanies large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge – and marketers in particular are increasingly expected to use analytics to inform and justify their decisions.
In this course you will get the tools to measure the effectiveness of brand and customer assets, interpret regression analysis, calculate customer lifetime value, and design experiments as a way to evaluate and optimize marketing campaigns.Read more.
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The techniques and tools covered in Marketing Analytics are most similar to the requirements found in Data Analyst job advertisements.