This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing. You’ll learn the role analytics plays in digital marketing and how data is collected and managed for marketing. You will also learn basic privacy regulations that govern the online marketing space as well as common challenges when working with marketing data.Read more.
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The techniques and tools covered in Marketing Analytics Foundation are most similar to the requirements found in Data Analyst job advertisements.
Marketing Analytics Foundation is a part of one structured learning path.