Overview
Web analytics is the process of using data to understand user behavior and decision making on a website or app with the goal of improving user experience (UX) and conversion likelihood.
Related Training
15 learning opportunities
FutureLearn
Free
Digital Skills: Web Analytics
2 weeks, 2 hours/week
58,855
2 weeks, 2 hours/week
58,855
LinkedIn
Coursera
University of Illinois at Urbana-Champaign
Free
Digital Marketing Analytics in Practice
20 hours
Beginner
108,668
20 hours
Beginner
108,668
Coursera
University of Illinois at Urbana-Champaign
Free
Digital Marketing Analytics in Theory
20 hours
Beginner
115,877
20 hours
Beginner
115,877
Coursera
Queen Mary University of London
Free
Sensing Consumer Insights
14 hours
Beginner
14 hours
Beginner
edX
HEC Montréal
Free
UX Data Analysis
6 weeks, 8 hours/week
Intermediate
6 weeks, 8 hours/week
Intermediate
FutureLearn
Free
UX Research at Scale: Surveys, Analytics, Online Testing
8 weeks, 3 hours/week
1,430
8 weeks, 3 hours/week
1,430
Coursera
Queen Mary University of London
Free
Data Science Graduate Degrees
University of Chicago
Master of Science in Analytics
$59,580
$59,580
Data Science Graduate Degrees
University of Maryland, College Park
Data Science Graduate Degrees
University of California, Irvine
Master of Science in Business Analytics (MSBA)
12 months
$67,303
140
12 months
$67,303
140
Data Science Graduate Degrees
Michigan State University
Master of Science in Business Data Science and Analytics
12 months
$39,000
48
12 months
$39,000
48
Coursera
University of California, Irvine
Free
Data Science Graduate Degrees
EDHEC Business School
MSc in Data Analytics & Artificial Intelligence
18 months
$23,130
18 months
$23,130
Data Science Graduate Degrees
University of Maryland, College Park
Online MS in Business Analytics
$50,460
$50,460
Industry Articles
Leveraging Machine Learning for Effective Marketing Strategy Development
Towards Data Science - Medium Aug. 1, 2023
10 Common Questions Data Analysts Are Likely to Encounter—and How to Answer Them
Towards Data Science - Medium July 25, 2023
Prototyping for Effective Visualizations and Web Analytics Applications
Towards Data Science - Medium Nov. 26, 2022
The analyst’s dilemma — too much data, too little time
Towards Data Science - Medium Nov. 23, 2022
Improve Your A/B Tests with 9 Lessons from the COVID-19 Vaccine Trials
Towards Data Science - Medium Jan. 13, 2022