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Segmentation Analysis

Market segmentation is a process of dividing a heterogeneous market into relatively more homogenous segments based on certain parameters like geographic, demographic, psychographic, and behavioural. It is the activity of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.

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These are the most often used hashtags on social media when discussing Segmentation Analysis. The top three related keywords are brands, customerexperience, and optimise.

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