Marketing Analytics for Business


Sarah DeAtley

In this no-code course, you’ll learn about the role of a Marketing Analyst and how they leverage data to better understand their customers and help companies grow. Through hands-on exercises, you’ll learn how to answer the big questions like "did my campaign increase sales six months after launch?" You’ll also work with real-world data to perform essential marketing analysis, including building customer segments, market response models, calculating customer lifetime value (LTV), and much more.

Read more.

Career Relevance by Data Role

The techniques and tools covered in Marketing Analytics for Business are most similar to the requirements found in Business Analyst job advertisements.

Similarity Scores (Out of 100)

Subscribe for updates and new courses
Or create a account
Fast Facts
Cluster AnalysisCustomer AnalyticsData AnalysisData AnalyticsData ModelingData PrivacyForecastingMarketing AnalyticsNatural Language ProcessingPredictive AnalyticsReportingSales AnalyticsSegmentation AnalysisText Analysis

Similar Opportunities
Digital Marketing and Data Driven Analytics

edX - Tecnológico de Monterrey

Quantitative Marketing Research

edX - Indian Institute of Management Bangalore

Marketing Analytics

Coursera - University of Virginia

Digital Marketing Analytics in Practice

Coursera - University of Illinois at Urbana-Champaign

Marketing Analytics: Marketing Measurement Strategy

edX - University of California, Berkeley