Marketing Analytics for Business

Description

Sarah DeAtley

In this no-code course, you’ll learn about the role of a Marketing Analyst and how they leverage data to better understand their customers and help companies grow. Through hands-on exercises, you’ll learn how to answer the big questions like "did my campaign increase sales six months after launch?" You’ll also work with real-world data to perform essential marketing analysis, including building customer segments, market response models, calculating customer lifetime value (LTV), and much more.

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Career Relevance by Data Role

The techniques and tools covered in Marketing Analytics for Business are most similar to the requirements found in Business Analyst job advertisements.


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Fast Facts
Techniques
Cluster AnalysisCustomer AnalyticsData AnalysisData AnalyticsData ModelingData PrivacyForecastingMarketing AnalyticsNatural Language ProcessingPredictive AnalyticsReportingSales AnalyticsSegmentation AnalysisText Analysis

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