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Marketing Analytics: Setting and Measuring KPIs

Up your marketing analytics game by learning how to set and track KPIs using Google Analytics. Learn which KPIs are most important and how this differs by business type.


What you’ll learn

Through this educational opportunity you will acquire the compentencies sought from organizations today. The most in demand technique within the learning resource that is often included by employers is Data Analytics. The most in demand tool is Google Analytics.

Who will benefit?

Comparing material from this learning opportunity with nearly 10,000 data-related job advertisements, we find that those in or pursuing Data Scientist roles would benefit the most.