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Marketing Analytics

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions.

Created by University of Virginia


What you’ll learn

From this learning resource you may improve the skills sought by companies in 2021. The most in demand technique within the learning resource that is often mentioned from companies is Data Analysis.

Who will benefit?

Mapping material from this learning opportunity with nearly 10,000 data-related job maps, we determine that those interested in Data Scientist roles have the most to gain.