Description

In this course, you will focus on measuring the effectiveness of a digital marketing strategy through marketing analytics.

By the end of this course, you will have developed your understanding of key topics such as; owned and earned social media, web analytics, social media landscape analysis, crisis management, product lifecycle and Return on Investment (ROI).

Throughout the course, you will be prompted to consider how the topics relate to a company or brand of your choosing. You will be asked to analyse how successfully the company has implemented these topics and identify areas that can be improved.

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Career Relevance by Data Role

The techniques and tools covered in Sensing Consumer Insights are most similar to the requirements found in Data Analyst job advertisements.


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Techniques
Data AnalysisData AnalyticsMarketing AnalyticsProduct AnalyticsUser ExperienceWeb Analytics

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