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Applying Data Analytics in Marketing

This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide businesses and managers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. Students will learn to identify the ideal analytic tool for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data; and utilize data in decision making for their agencies, organizations or clients.

Created by University of Illinois at Urbana-Champaign


What you’ll learn

In this learning resource you may improve the skills demanded by employers today. The most in demand technique from the educational opportunity that is commonly mentioned from employers is Data Analysis. You will also learn about Decision Making Skills, a trait frequently included in job postings.

Who will benefit?

Comparing the description from this educational resource with nearly 10,000 data-related job descriptions, we determine that those interested in Data Scientist roles would benefit the most.