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Digital Marketing Analytics in Theory

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients.

Created by University of Illinois at Urbana-Champaign


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What you’ll learn


From this educational resource you will improve the skills demanded from employers today. The most in demand technique within the educational resource that is frequently requested from companies is Data Analysis. You will also hear about Decision Making Skills, a trait frequently mentioned in job descriptions.

Who will benefit?


Contrasting the description from this learning resource with nearly 10,000 data-related job advertisements, we find that those in or pursuing Data Scientist roles would benefit the most.