The Digital Economy: Selling Through Customer Insight

Build a holistic view of your customersNo matter how sophisticated your marketing is, if it doesn’t result in attracting customers, your business is set to fail. This online course applies fresh thinking to how marketing and selling activities combine to create customers who keep coming back. You will develop an understanding of how customer relationship management breeds business development success; critically evaluate accepted wisdom on how marketing influences customers; and learn how marketers increasingly draw on powerful information systems to build a holistic view of customers.

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