This course explores Meta Marketing Analytics Tools. You’ll learn how the Meta advertising platform works and you’ll learn to create ads using Ads Manager. Then, you’ll learn how Meta reports results and how you can customize the reports to match your business goals. You’ll also learn how you can use Meta experiments to evaluate the effectiveness of your advertising campaign. You’ll learn to optimize ads with A/B testing and you will explore how you can integrate data from Meta campaigns in marketing mix modeling. In this course, you’ll also find a summary of Meta’s recommended approach to data analysis.Read more.
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The techniques and tools covered in Marketing Analytics with Facebook are most similar to the requirements found in Data Analyst job advertisements.
Marketing Analytics with Facebook is a part of one structured learning path.