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Measure and Optimize Social Media Marketing Campaigns

This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company.

Created by Facebook


What you’ll learn

From this educational opportunity you will acquire the compentencies demanded by companies these days. The most in demand technique from the educational opportunity that is frequently requested by employers is Data Analysis. You will also learn about Communication Skills, a trait often mentioned in job maps.

Who will benefit?

Comparing content from this educational resource with nearly 10,000 data-related job maps, we determine that those in or pursuing Data Scientist roles have the most to gain.