Measure and Optimize Social Media Marketing Campaigns

This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company.

Career Relevance by Data Role

The techniques and tools covered in Measure and Optimize Social Media Marketing Campaigns are most similar to the requirements found in Business Analyst job advertisements.

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Dashboards Data Analysis Data Types Marketing Optimization AB Testing

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