Turn consumer data insights into actionable outcomes with the Product Marketing: Research, Consumer Behavior and Analytics online short course.
Over six weeks online, gain an understanding of the consumer behavior and expectations, using what you learn to improve your decision-making in business. Investigate consumer buying habits to discover the underlying motivations that influence a customer’s relationship with a brand, and use your findings to personalize the consumer journey. Finally, using practical tools and techniques, you'll create a successful product strategy that drives business growth.Read more.
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The techniques and tools covered in Product Marketing: Research, Consumer Behavior and Analytics are most similar to the requirements found in Business Analyst job advertisements.