In today’s world of big data, analytics, and recordable and measurable business-consumer interactions, organisations have the opportunity to leverage customer insights and translate them into concrete initiatives that drive above-market growth.
The Marketing Analytics for Consumer Insights online certificate course offers you the opportunity to understand the needs, behaviours, and demands of customers to better inform your managerial decision-making. Through this technical course, you’ll gain knowledge of the digital ecosystem, the application of cutting-edge data analytics techniques, and the ability to predict customer behaviour.Read more.
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The techniques and tools covered in Marketing Analytics for Consumer Insights are most similar to the requirements found in Business Analyst job advertisements.
