Develop the knowledge to leverage marketing technology (MarTech) in your context. The MarTech: Leveraging Data and Technology in Marketing online short course from Northwestern Medill offers key insights from contemporary case studies and industry experts.
Discover the business potential of MarTech, while learning how solutions can be effectively combined for maximum advantage. At the end of the course, you will develop your own innovative, forward-thinking MarTech business roadmap.Read more.
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The techniques and tools covered in MarTech Strategy: Leveraging Data and Technology in Marketing are most similar to the requirements found in Business Analyst job advertisements.