Artificial intelligence (AI) helps today’s digital marketers enhance their customer experience by generating relevant insights, enabling proactive audience targeting and fostering deeper engagement. Marketers who effectively harness customer analytics as part of their digital strategy can innovate more effectively and inform key decisions in real-time.

In the six-week AI-Driven Digital Marketing online short course, you will examine AI’s evolving applications in digital marketing and gain practical methods for personalizing your consumer journey using advanced insights. Guided by leading faculty, explore how your organization should respond to AI-driven innovation and develop an omnichannel digital marketing strategy that speaks directly to your customers.Read more.

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