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Artificial Intelligence in Marketing

AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? What are the challenges faced by businesses as they implement AI into their marketing strategies?

Created by University of Virginia


What you’ll learn

In this learning opportunity you will gain confidence with the compentencies sought from employers these days. The most in demand technique from the educational resource that is often mentioned from employers is Data Modeling. The most in demand tool is Watson.

Who will benefit?

Comparing the description from this learning resource with nearly 10,000 data-related job descriptions, we determine that those in or pursuing Data Scientist roles would benefit the most.