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The Digital Economy: Success through Market Segmentation

Tailor your offers to your customer's needsMarketing is all about putting the customer at the centre of the business. But what exactly does that mean today? And what challenges do marketers face in satisfying ever more demanding customers in the digital age? In this online course, you will look at how marketers can gain a competitive advantage, by using the vast amount of customer data available, to segment, target and personalise products for their customers. The course provides an in-depth grounding in market segmentation as a process, revealing how you can adapt it to improve the performance of all businesses.


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What you’ll learn


Through this learning resource you may acquire the compentencies sought by organizations these days. The most in demand technique from the learning opportunity that is commonly included from companies is Customer. You will also hear about MBA, a trait frequently included in job descriptions.

Who will benefit?


Evaluating material from this educational opportunity with nearly 10,000 data-related job advertisements, we determine that those in or pursuing Data Architect roles have the most to gain.