Digital Skills: Web Analytics


Explore the world of analytics and develop skills to grow your careerRunning a successful online business often requires a good working knowledge of web analytics. On this course, you will explore the basics of analytics, different types of analytics and why they are important for business. You will discover concepts including segmentation and benchmarking and explore five steps to creating a measurement plan.

You will also learn the processes involved in creating a successful online business, including measuring objectives, outcomes and continually improving. And finally, you will learn how to apply analytics, looking particularly at Google Analytics.

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Career Relevance by Data Role

The techniques and tools covered in Digital Skills: Web Analytics are most similar to the requirements found in Data Analyst job advertisements.

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Data AnalyticsProduct AnalyticsSegmentation AnalysisUser ExperienceWeb Analytics

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