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Digital Media Analytics: Introduction

Understand how to get value from digital and social mediaHow can social and digital media help a business improve? How can we get useful data from social and digital media? What are the limitations of such data? Get answers to these questions and more in this introductory course to social and digital media analytics. In the course, you’ll learn how to turn social and digital media information into business intelligence, and discover why it’s so useful for professionals. You’ll look at the different types of data you can get from social media and the opportunities and limitations each presents.



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The techniques and tools covered in Digital Media Analytics: Introduction are most similar to the requirements found in Data Analyst job advertisements.


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