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Digital Media Analytics: Introduction

Understand how to get value from digital and social mediaHow can social and digital media help a business improve? How can we get useful data from social and digital media? What are the limitations of such data? Get answers to these questions and more in this introductory course to social and digital media analytics. In the course, you’ll learn how to turn social and digital media information into business intelligence, and discover why it’s so useful for professionals. You’ll look at the different types of data you can get from social media and the opportunities and limitations each presents.


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What you’ll learn


From this learning opportunity you may gain confidence with the compentencies required from employers these days. The most in demand technique from the learning resource that is often mentioned from companies is Data Analysis. The most relevant tool is Google Sheets.

Who will benefit?


Evaluating content from this educational opportunity with nearly 10,000 data-related job postings, we determine that those interested in Data Scientist roles would benefit the most.