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Digital Media Analytics: Paid Media

Ensure your social media campaigns are effectiveOn this course you will learn how to look closely at how your social media ad campaigns perform, how they can be improved, and expanded. You will consider how social media campaigns affect your website and learn more about the various ways your website can be used to capture social media buzz if content is properly tagged and tracked. You will also discover the richness and depth of the data provided by Google tracking and how you can enable your site to track data through Google Analytics.


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What you’ll learn


In this learning resource you will acquire the compentencies sought from companies these days. The most in demand technique within the learning opportunity that is commonly mentioned by companies is Data Analytics. The most in demand tool is Google Analytics.

Who will benefit?


Evaluating the description from this educational opportunity with nearly 10,000 data-related job maps, we discover that those interested in Data Architect roles would benefit the most.