Feature Engineering Foundations in Python with Scikit-learn

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Digital Media Analytics: Paid Media

Description

Ensure your social media campaigns are effectiveOn this course you will learn how to look closely at how your social media ad campaigns perform, how they can be improved, and expanded. You will consider how social media campaigns affect your website and learn more about the various ways your website can be used to capture social media buzz if content is properly tagged and tracked. You will also discover the richness and depth of the data provided by Google tracking and how you can enable your site to track data through Google Analytics.Read more.

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