Digital Media Analytics: Paid Media

Ensure your social media campaigns are effectiveOn this course you will learn how to look closely at how your social media ad campaigns perform, how they can be improved, and expanded. You will consider how social media campaigns affect your website and learn more about the various ways your website can be used to capture social media buzz if content is properly tagged and tracked. You will also discover the richness and depth of the data provided by Google tracking and how you can enable your site to track data through Google Analytics.

Career Relevance by Data Role

The techniques and tools covered in Digital Media Analytics: Paid Media are most similar to the requirements found in Data Analyst job advertisements.

Similarity Scores (Out of 100)

Fast Facts
Data Analytics

Similar Opportunities
Making Evidence-Based Strategic Decisions

EdX - University System of Maryland

People Analytics


Georgia Tech - Master of Science in Analytics

Graduate Degrees - Georgia Institute of Technology

Data Analytics for Business

EdX - Georgia Institute of Technology