Digital Media Analytics: Using 'Listening Data'

Description

Learn how you can use social listening toolsOn this course you’ll review general-purpose tools to investigate online sentiment and how fast messages spread about competitors or other trends on social media.

You’ll look at some off-the-shelf tools and at creating bespoke social media listening tools using advanced “API spigots” or tools that tap directly into social media flows. You should leave the course with a new awareness of tools for social learning, and how to turn social listening take into useable business insights.

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Career Relevance by Data Role

The techniques and tools covered in Digital Media Analytics: Using 'Listening Data' are most similar to the requirements found in Data Analyst job advertisements.


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Fast Facts

Tools
Microsoft Excel

Techniques
APIsData AnalysisData AnalyticsMarketing AnalyticsSpreadsheets

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