Social Media Analytics: Using Data to Understand Public Conversations

Description

Learn how to use powerful digital tools to analyse conversations on Twitter.What are tweets and the cultural politics of Twitter? Learn to use TAGS and discuss the implications of accessing social media data.

What are the pros and cons of analysing social media data in real time? Learn how to use Tableau to analyse data, identify trends and patterns and explore how social media have been used in times of crisis and during political campaigns.

During this social media analytics course, you will use Gephi to visualise data networks, discuss the benefits of using digital tools to analyse social media data and consider how such analyses may be supported by other methods.

Read more.

Career Relevance by Data Role

The techniques and tools covered in Social Media Analytics: Using Data to Understand Public Conversations are most similar to the requirements found in Data Analyst job advertisements.


Similarity Scores (Out of 100)

Subscribe for updates and new courses
Or create a DataKwery.com account
Fast Facts

Tools
Tableau

Techniques
Data AnalyticsData EthicsSignificanceUser Experience

Similar Opportunities
Making Evidence-Based Strategic Decisions

edX - University System of Maryland

Master of Science in Analytics

Graduate Degrees - Georgia Institute of Technology

Data Analytics for Business

edX - Georgia Institute of Technology

MS in Business Analytics

Graduate Degrees - George Washington University

Master in Data Sciences & Business Analytics (DSBA)

Graduate Degrees - ESSEC Business School