I Understand
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Social Media Analytics: Using Data to Understand Public Conversations

Learn how to use powerful digital tools to analyse conversations on Twitter.What are tweets and the cultural politics of Twitter? Learn to use TAGS and discuss the implications of accessing social media data. What are the pros and cons of analysing social media data in real time? Learn how to use Tableau to analyse data, identify trends and patterns and explore how social media have been used in times of crisis and during political campaigns. During this social media analytics course, you will use Gephi to visualise data networks, discuss the benefits of using digital tools to analyse social media data and consider how such analyses may be supported by other methods.


What you’ll learn

In this learning opportunity you will gain confidence with the skills demanded by organizations in 2021. The most in demand technique in the educational opportunity that is commonly mentioned from employers is Data Analysis. The most relevant tool is Tableau. You will also learn about Programming Skills, a trait commonly mentioned in job advertisements.

Who will benefit?

Contrasting the description from this educational opportunity with nearly 10,000 data-related job descriptions, we discover that those interested in Data Analyst roles have the most to gain.