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Social Media Analytics: Using Data to Understand Public Conversations

Descripción

Learn how to use powerful digital tools to analyse conversations on Twitter.What are tweets and the cultural politics of Twitter? Learn to use TAGS and discuss the implications of accessing social media data.

What are the pros and cons of analysing social media data in real time? Learn how to use Tableau to analyse data, identify trends and patterns and explore how social media have been used in times of crisis and during political campaigns.

During this social media analytics course, you will use Gephi to visualise data networks, discuss the benefits of using digital tools to analyse social media data and consider how such analyses may be supported by other methods.Lee mas.

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Relevancia profesional por rol de datos

Las técnicas y herramientas cubiertas en Social Media Analytics: Using Data to Understand Public Conversations son muy similares a los requisitos que se encuentran en los anuncios de trabajo de Analista de datos.

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