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Prescriptive Analytics

Prescriptive analytics is the third and final phase of business analytics, which also includes descriptive and predictive analytics. Referred to as the "final frontier of analytic capabilities," prescriptive analytics entails the application of mathematical and computational sciences and suggests decision options to take advantage of the results of descriptive and predictive analytics. The first stage of business analytics is descriptive analytics, which still accounts for the majority of all business analytics today. Descriptive analytics looks at past performance and understands that performance by mining historical data to look for the reasons behind past success or failure. Most management reporting – such as sales, marketing, operations, and finance – uses this type of post-mortem analysis.

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Data Scientist

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