In this tutorial, we will explore R as a tool to analyse and visualise data. R is a statistical programming language that has rapidly gained popularity in many scientific fields. The main difference between R and other statistical software like SPSS is that R has no graphical user interface. There are no buttons to click. R is run entirely by typing commands into a text interface. This may seem daunting, but hopefully by the end of this tutorial you will see how R can help you to do better statistical analysis.Read more.
The techniques and tools covered in R for marketing students are most similar to the requirements found in Business Analyst job advertisements.