The Master of Management, Marketing Analytics concentration (MMA) equips students with state of the art data analytic techniques that focus on leveraging meaningful data insights that increase ROI and drive growth, allowing our graduates to make an immediate impact on the workforce.

The MMA/MBA dual degree program is designed to provide our students with an opportunity to further enhance their business, marketing and analytical skills.Read more.

Career Relevance by Data Role

The techniques and tools covered in Master of Management Marketing Analytics are most similar to the requirements found in Data Analyst job advertisements.

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