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Digital Media Analytics: Using Data from Owned Media

Learn how to evaluate your social media channelsIn this course you will learn how to turn your current and historic social media ‘flow’ into a mineable database. You will learn about auditing your social media channels including Facebook, Twitter and Instagram - discovering how you can generate data that visualizes the extent of your social media footprint, its variety and your viral performance and potential. You will also consider basic reporting techniques and examine tools for social auditing.


What you’ll learn

From this learning opportunity you can improve the compentencies demanded from companies these days. The most in demand technique from the learning resource that is commonly mentioned by employers is Data Analytics. The most relevant tool is Google Analytics.

Who will benefit?

Evaluating the description from this learning resource with nearly 10,000 data-related job maps, we discover that those interested in Data Architect roles have the most to gain.