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Digital Media Analytics: Using Data from Owned Media

Learn how to evaluate your social media channelsIn this course you will learn how to turn your current and historic social media ‘flow’ into a mineable database. You will learn about auditing your social media channels including Facebook, Twitter and Instagram - discovering how you can generate data that visualizes the extent of your social media footprint, its variety and your viral performance and potential. You will also consider basic reporting techniques and examine tools for social auditing.



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The techniques and tools covered in Digital Media Analytics: Using Data from Owned Media are most similar to the requirements found in Data Analyst job advertisements.


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