Digital Media Analytics: Earned Media

Discover the importance of earned mediaEarned media are the articles and mentions on social media that are produced by others about you. They can play a key role increasing the size of your online presence. On this course you will learn about strategies for setting up social media listening and monitoring programs. You will also learn how to collect Twitter data using two different methods on Google Spreadsheets.

Career Relevance by Data Role

The techniques and tools covered in Digital Media Analytics: Earned Media are most similar to the requirements found in Data Analyst job advertisements.

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