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Digital Media Analytics: Earned Media

Discover the importance of earned mediaEarned media are the articles and mentions on social media that are produced by others about you. They can play a key role increasing the size of your online presence. On this course you will learn about strategies for setting up social media listening and monitoring programs. You will also learn how to collect Twitter data using two different methods on Google Spreadsheets.


What you’ll learn

In this learning resource you can acquire the skills sought by employers these days. The most in demand technique in the educational opportunity that is commonly mentioned by employers is Data Analytics. The most relevant tool is Google Sheets.

Who will benefit?

Contrasting content from this learning resource with nearly 10,000 data-related job descriptions, we find that those in or pursuing Data Architect roles would benefit the most.