Organisations today work with vast quantities of unstructured textual information – from email and social media engagements to web server logs and call-centre notes. Across industries, there is a strong need for companies to analyse this text and make it quantifiable, in order to generate insights, respond to trends, and remain competitive.
The Data Science: Text Analysis Using R online certificate course provides a comprehensive, practical grounding in the process of textual data mining. Guided by industry expert Professor Kenneth Benoit, you’ll learn how to conduct a text analysis from start to finish, including preparing raw text, unpacking and categorising it, and evaluating the final analytics using R programming language. You’ll also learn how to effectively use Quanteda – an online library for the quantitative analysis of textual data, developed by Professor Benoit.Read more.
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The techniques and tools covered in Data Science: Text Analysis Using R are most similar to the requirements found in Business Analyst job advertisements.