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UX Research at Scale: Surveys, Analytics, Online Testing

Description

Learn how to create, analyse, and report on data from UX research surveysUX surveys offer UX designers the chance to uncover user needs and user attitudes towards a product or system concept they use before connecting these needs to user characteristics.

This course, created and led by the University of Michigan, will help you build your skills in survey methodology for UX research.

Learn how to conduct UX research at scale

You’ll explore the basics of creating an effective UX survey, including when and how to use surveys, what questions to ask, who to ask and how to take on research at scale.

As you learn how to conduct a survey of your own design, you’ll build your skills in developing A/B testing techniques as well as analysing and reporting on large scale UX surveys and unmoderated studies.

Use online surveys and web analytics to improve UX

The course will also introduce you to using web analytics to gain
UX insights remotely from a large number of users.

As you learn more about behavioural analytics and preference testing, you’ll discover how to critique user surveys so that you can extract actionable insights to inform your UX design.Read more.

This resource is offered by an affiliate partner. If you pay for training, we may earn a commission to support this site.

Career Relevance by Data Role

The techniques and tools covered in UX Research at Scale: Surveys, Analytics, Online Testing are most similar to the requirements found in Data Analyst job advertisements.

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