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Qualitative Data Collection Methods

This course presents a detailed overview of qualitative methods of data collection, including observation, interviews, and focus group discussions. We will start with an in-depth overview of each method, explore how to plan for data collection, including developing data collection guides, and discuss techniques for managing data collection. For observation, we’ll focus on approaches with low levels of interaction with people and the environment (e.g. non-participant observation). We’ll talk about note-taking strategies, the use of observation guides, and approaches to writing up fieldnotes. For interviews, we’ll discuss development of effective question guides and demonstrate interviewing techniques. For focus group discussions, we’ll highlight moderation strategies and how to integrate activities into question guides to promote interaction in the group setting. Finally, we’ll briefly discuss the transcription process for recorded interviews and focus group discussions. Learners of this course will not only be able to put what they learn into practice, but they'll also develop a portfolio of qualitative research materials for career advancement.

Created by Emory University


What you’ll learn

Through this learning opportunity you will gain confidence with the compentencies demanded by companies these days. The most relevant technique in the educational resource that is commonly mentioned from companies is Data Collection.

Who will benefit?

Evaluating the description from this learning opportunity with nearly 10,000 data-related job descriptions, we determine that those interested in Data Analyst roles have the most to gain.