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Introduction to Business Analytics: Communicating with Data

This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide businesses and managers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. Students will learn to identify the ideal analytic tool for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data; and utilize data in decision making for their agencies, organizations or clients.

Created by University of Illinois at Urbana-Champaign


What you’ll learn

In this educational resource you will gain confidence with the skills sought by companies these days. The most relevant technique from the learning opportunity that is often included from organizations is Data Analysis. The most in demand tool is RStudio. You will also find out about Communication Skills, a trait frequently requested in job descriptions.

Who will benefit?

Contrasting the description from this learning resource with nearly 10,000 data-related job advertisements, we discover that those in or pursuing Data Analyst roles would benefit the most.