Switch to English Site


Managing Uncertainty in Marketing Analytics


Marketers must make the best decisions based on the information presented to them. Rarely will they have all the information necessary to predict what consumers will do with complete certainty. By incorporating uncertainty into the decisions that they make, they can anticipate a wide range of possible outcomes and recognize the extent of uncertainty on the decisions that they make. In Incorporating Uncertainty into Marketing Decisions, learners will become familiar with different methods to recognize sources of uncertainty that may affect the marketing decisions they ultimately make. We eschew specialized software and provide learners with the foundational knowledge they need to develop sophisticated marketing models in a basic spreadsheet environment. Topics include the development and application of Monte Carlo simulations, and the use of probability distributions to characterize uncertainty.阅读更多.

此资源由附属合作伙伴提供。 如果您支付培训费用,我们可能会赚取佣金来支持该网站。


Managing Uncertainty in Marketing Analytics 中涵盖的技术和工具与 商业分析师 招聘广告中的要求最为相似。

相似度得分(满分 100)