Business Analytics, Big Data and Data Science are very hot topics today, and for good reasons. Companies are sitting on a treasure trove of data, but usually lack the skills and people to analyze and exploit that data efficiently. Those companies who develop the skills and hire the right people to analyze and exploit that data will have a clear competitive advantage.
It's especially true in one domain: marketing. About 90% of the data collected by companies today are related to customer actions and marketing activities.The domain of Marketing Analytics is absolutely huge, and may cover fancy topics such as text mining, social network analysis, sentiment analysis, real-time bidding, online campaign optimization, and so on.阅读更多.
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Foundations of marketing analytics 中涵盖的技术和工具与 数据科学家 招聘广告中的要求最为相似。
Foundations of marketing analytics is a part of 一 structured learning path.
4 Courses
5 Months
Strategic Business Analytics
