Our Marketing Analytics & Insights (MAI) programme is designed to be relevant to the world of big data and analytics. Taught by faculty with expertise in both analytics and insights, MAI students can build on such knowledge to prepare for themselves a distinguished career in this important area in marketing.阅读更多.
The techniques and tools covered in MSc in Marketing Analytics & Insights are most similar to the requirements found in 数据分析师 data science job advertisements.