Web analytics is the process of using data to understand user behavior and decision making on a website or app with the goal of improving user experience (UX) and conversion likelihood.
Leveraging Machine Learning for Effective Marketing Strategy Development
Towards Data Science - Medium
10 Common Questions Data Analysts Are Likely to Encounter—and How to Answer Them
Towards Data Science - Medium
Prototyping for Effective Visualizations and Web Analytics Applications
Towards Data Science - Medium
The analyst’s dilemma — too much data, too little time
Towards Data Science - Medium
Improve Your A/B Tests with 9 Lessons from the COVID-19 Vaccine Trials
Towards Data Science - Medium