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Digital Media Analytics: Using 'Listening Data'

Learn how you can use social listening toolsOn this course you’ll review general-purpose tools to investigate online sentiment and how fast messages spread about competitors or other trends on social media. You’ll look at some off-the-shelf tools and at creating bespoke social media listening tools using advanced “API spigots” or tools that tap directly into social media flows. You should leave the course with a new awareness of tools for social learning, and how to turn social listening take into useable business insights.


What you’ll learn

From this educational resource you can improve the skills sought from companies today. The most in demand technique within the educational resource that is often included by companies is Data Analysis.

Who will benefit?

Contrasting material from this educational opportunity with nearly 10,000 data-related job advertisements, we discover that those in or pursuing Data Analyst roles would benefit the most.